Are you unsure of the differences between JPG, PNG, PDF, SVG, EPS and TIF files? These files are file types and they are the construction of a certain file that tells a program or app how to show its content. There are loads of file types out there but the types mentioned in this post are most often used, So, the next time you want to upload an image to your new website, send a document, upload on Instagram, or even use your newly created logo(s), you’ll know exactly what to do with them. So here are the different file types and when to use them.

Files types we’ll be talking about:







Here’s a quick guide for you:

01. JPG (Joint Photographic Group)

JPGs, or JPEGs, are the most popular photo/image format. Digital cameras and smartphones use this as a file format. Its small file size allows you to store hundreds of images in a small memory space. Perfect for fast loading times on web and can be uploaded to any platform regardless of size.

Best place to use JPGs

  • Website images, social media networks


  • Low file size
  • Widely supported, can be viewed on almost any program/application


  • Loses quality when saved multiple times

02. PNG (Portable Network Graphics)

PNG is a high-quality file type mainly used for images. It supports high quality images, great for online use. PNGs keep the original images colors and sharpness and can reduce file size without losing its quality. PNG files support images with transparent backgrounds, perfect for logos or product images.

Best place to use PNGs

  • Social Media networks


  • Lossless
  • Widely supported, can be viewed on almost any program/application


  • High file size, not best for web

03. PDF (Portable Document Format)

PDFs create presentable documents you want to share or print. Great for essays, guidelines, resumes, etc. It is not editable without adobe acrobat.

Best place to use PDFs

  • Digital documents and print


  • Printable
  • Easily shareable


  • Not easily editable

04. SVG (Scalable Vector Graphics)

SVG is a file type that’s used to save and display vectors. You’re probably wondering what a vector is, right? A vector is a graphic or illustration. It is created using apps like Adobe Illustrator. It keeps its high quality even when resized. It can fit something as big as a billboard sign or as small as a business card without risking a loss in quality. It’s also good for print! So when you’re creating or receiving those logos, icons and illustrations, make sure you use a SVG file.

Best place to use SVGs

  • Creating vector based art


  • Resizable without losing quality
  • Editable


  • Needs a Vector app to use

05. EPS (Encapsulated PostScripts)

EPS is a vector format used to transfer vector files. Similar to an SVG file, it is scalable and supports transparency easily. The EPS format is particularly suited to vector graphics and it is also good for print.

Best place to use EPSs

  • Print


  • Retains the original image details and color depth 
  • Supports transparency


  • Needs a Vector app to use

06. Tagged image file format (TIFF or TIF)

TIFF is a file type, designers this ones for you, that supports both RGB and CMYK colors. For all the non designers, this just means it’s good for digital and print. TIFFs are a handy way to store high-quality images without any quality loss, like fonts for example Mainly used for desktop publishing, perfect if you’re printing photos or use image information such as fonts.

Best place to use TIFs

  •  Image storage


  • Retains lots of impressively detailed image data


  • Large file size, can be difficult to share
Lists different file types and images of them briefly

Hire a Designer

After all you just read, maybe you’re overwhelmed at all the design related things you have to get done but just don’t have the time to do it. Have no fear, tai design co. is here! Let’s get that laundry list of to-do’s done in, let’s say… about a day? We’ll get all your file formats situated, social media back on track, and branding looking as beautiful as ever.

Let’s chat!